U Want It is a two part work by We are Nice’n Easy LLC that builds off the artists’ interest in advertising and the subtle taboos of intimate relationships. The visual component comprises two photographic works depicting the artists in a romanticized Miami Beach setting. The sentiment evoked by the imagery is contrasted by text overlying the images reading: “Are you faking it?” and “Can’t stop thinking about it?” These anxious questions are accompanied by the phone number (855) U WANT IT which connects the caller to the second component of the work- an audio recording by the artists. The script is composed of a heterogeneous mixture of generic self-help mantras, affirmations and sexual innuendos that often form contradictory responses to ambiguous reflection and questions posed towards the nature of “IT.” Together, the two components play off of each other to perform a sort of a “bait and switch.” Drawing upon viewers/callers imaginations and latent desires to fill the vague mental space held by “IT,” allusions can be made towards achieving lofty life goals and ambitions or merely perusing sexual gratification.
WOMAN’S VOICE
I know you want it
It’s worth the effort
Everything you want is coming.
It’s up to you IF you get it
MAN’S VOICE
I never understood why everyone wanted it
WOMAN’S VOICE
It’s going to be so good to get it
Are you ready for it?
MAN’S VOICE
It was always such a mystery
WOMAN’S VOICE
Do you feel it? Feel like it’s real for you?
Be specific on what you want
MAN’S VOICE
I never stop wanting it
WOMAN’S VOICE
You just have to wait for it and expect it to come
Just relax in your wanting
MAN’S VOICE
When I don’t have it, I pretend that I do
WOMAN’S VOICE
You have to believe it
If you try too hard you’ll keep resisting it
MAN’S VOICE
I always felt like it was natural to want it
WOMAN’S VOICE
Do you have a plan to get it?
If it doesn’t come, you didn’t try hard enough
MAN’S VOICE
I don’t think about anything else when I get it
WOMAN’S VOICE
Just don’t think about it
What’s meant for you will come easily
MAN’S VOICE
I’ve heard how others get it but I think it might be different for everyone
WOMAN’S VOICE
If you want it, it’s already yours
You’ve got it
Allow it to come to you
MAN’S VOICE
Sometimes I fake it to make other people feel better
WOMAN’S VOICE
Don’t try too hard
Act like it’s already yours
Stay positive
MAN’S VOICE
I’m always thinking, what is the fastest way to get it?
WOMAN’S VOICE
Be realistic
Don’t focus on reality
Expect it to come
Focus on the present moment
MAN’S VOICE
Sometimes I think if I just get it everything will be better